Apple’s little advertising crisis

Apple’s little advertising crisis | Observatory

Phil Schiller Exploded On Apple’s Ad Agency In An Email

Phil Schiller Exploded On Apple’s Ad Agency In An Email | Business Insider

Second Best Evidence From Apple-Samsung Trial: Phil Schiller Email Exchange With TBWA/Media Arts Lab | Daring Fireball

Apple’s Ad Account With TBWA | Business Insider

Ceding the Crown

Ceding the Crown | Daring Fireball

But that’s how news reporters increasingly are treating the state of the industry. The desire for the “Oh, how the mighty Apple has fallen” narrative is so strong that the narrative is simply being stated as fact, evidence to the contrary be damned. It’s reported as true simply because they want it to be true. They’re declaring “The King is dead; long live the King” not because the king has actually died or abdicated the throne, but because they’re bored with the king and want to write a new coronation story.

‘Ceding the Crown’ | The Loop

Apple’s Schiller blasts Android, Samsung on Galaxy’s eve | Reuters

The marketing chief’s rare attack on a rival, on the eve of the Galaxy S4’s global premier in New York, underscores the extent of the pressure piled upon a company that once stood the undisputed leader of the smartphone arena, but ceded its crown to Samsung in 2012.

An Unforced Error | Daring Fireball

Apple is Losing The War – Of Words | Monday Note

Phil Schiller on Cheap iPhones

Schiller: Despite popularity of cheap smartphones, they won’t be the future of Apple’s products | The Next Web

“At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out,” Schiller added later. “Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.”

Phil Schiller on Cheap iPhones | Daring Fireball

Phil Schiller Says Apple Wouldn’t Sacrifice Quality for Market Share in a Cheaper iPhone | Mac Rumors

Schiller pokes holes in ‘cheap iPhone’ rumors | The Loop

Cook is the Head, Ive is the Heart, Schiller is the Voice

The all-new Apple: The Head, the Heart, and the Voice | More/Real

Cook is the Head, Ive is the Heart, Schiller is the Voice | The Loop

Phil Schiller に動きがなかったのはどうして？

Too Many Cooks In Cook’s Kitchen? | parislemon

No mention of Phil Schiller. No need. He’s clearly number two in the food chain, I believe.

Whither Phil Schiller? | Daring Fireball

I had the same thought. Tim Cook gets hit by a bus, I think Schiller takes the throne. It’s almost telling that he’s completely unmentioned in today’s announcement, and it’s definitely telling that Cook and Schiller were the only people to appear on stage last week. It’s been reported for a while that Forstall and Jony Ive were not getting along, but I’ve long heard stories that Schiller and Forstall butted heads on numerous occasions.

Phil Schiller の本領は？

Can Phil Schiller Keep Apple Cool? | Businessweek

Steve Jobs always oversaw Apple’s blockbuster product launches, but he was never a one-man show. Phil Schiller, the company’s longtime senior vice president of product marketing, often hammed it up onstage as the lower-brow counterweight to Apple’s cool, polished chief executive officer.

Offstage, Schiller wasn’t a clown but one of Jobs’s most trusted, influential lieutenants. He helped Apple’s late CEO work through the meat-and-potatoes of creating new products: Defining target markets, determining technical specs, setting prices. It was Schiller who came up with the spin-wheel interface on the original iPod, and he was a champion of the iPad when other executives questioned its potential.

Since Jobs’s death in October, perhaps no Apple executive other than CEO Tim Cook is under more pressure to fill the void. Apple declined to make Schiller available for this story, which is based on interviews with more than a dozen former Apple managers, business partners, and industry analysts, most of whom asked to remain anonymous to avoid harming their relationships with the company. Besides helping software chief Scott Forstall and hardware designer Jonathan Ive define new products, Schiller is the steward of Apple’s relationship with app developers. He has taken over all of Apple’s marketing, including a global advertising budget that hit $933 million last year. And he will increasingly be Apple’s public face, a role that should be evident at the company’s annual Worldwide Developers Conference starting on June 11.

Businessweek Profiles Phil Schiller | Daring Fireball

Good piece. It would be very hard to overstate Schiller’s role at Apple. “Marketing” at Apple doesn’t mean what “marketing” means at most companies. If you took the “Marketing” out of Schiller’s title and changed it to “Senior Vice President of Product”, people would have a better sense of his role.

Can Phil Schiller keep Apple cool? | The Loop

Schiller may play the clown onstage but everyone who knows him knows he’s a pitbull when it comes to Apple.

フィル・シラーの本領 | maclalala2