Can Phil Schiller Keep Apple Cool? | Businessweek
Steve Jobs always oversaw Apple’s blockbuster product launches, but he was never a one-man show. Phil Schiller, the company’s longtime senior vice president of product marketing, often hammed it up onstage as the lower-brow counterweight to Apple’s cool, polished chief executive officer.
Offstage, Schiller wasn’t a clown but one of Jobs’s most trusted, influential lieutenants. He helped Apple’s late CEO work through the meat-and-potatoes of creating new products: Defining target markets, determining technical specs, setting prices. It was Schiller who came up with the spin-wheel interface on the original iPod, and he was a champion of the iPad when other executives questioned its potential.
Since Jobs’s death in October, perhaps no Apple executive other than CEO Tim Cook is under more pressure to fill the void. Apple declined to make Schiller available for this story, which is based on interviews with more than a dozen former Apple managers, business partners, and industry analysts, most of whom asked to remain anonymous to avoid harming their relationships with the company. Besides helping software chief Scott Forstall and hardware designer Jonathan Ive define new products, Schiller is the steward of Apple’s relationship with app developers. He has taken over all of Apple’s marketing, including a global advertising budget that hit $933 million last year. And he will increasingly be Apple’s public face, a role that should be evident at the company’s annual Worldwide Developers Conference starting on June 11.
Businessweek Profiles Phil Schiller | Daring Fireball
Good piece. It would be very hard to overstate Schiller’s role at Apple. “Marketing” at Apple doesn’t mean what “marketing” means at most companies. If you took the “Marketing” out of Schiller’s title and changed it to “Senior Vice President of Product”, people would have a better sense of his role.
Can Phil Schiller keep Apple cool? | The Loop
Schiller may play the clown onstage but everyone who knows him knows he’s a pitbull when it comes to Apple.
フィル・シラーの本領 | maclalala2