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マイクロソフト Surface のコマーシャル
The Surface Movement | YouTube
The Surface ad sucks balls | The Loop
So what I get from this ad is that the Surface will make a clicking sound when you connect the keyboard; I will be able to dance; other people will join me dancing; I will kiss someone; and if I throw the Surface in the air someone will catch it. But what does it actually do? I guess they forgot that part.
Not only that, Microsoft took Apple’s cool Smart Cover and completely fucked it up.
Microsoft’s First Surface Commercial | Daring Fireball
It’s a brand ad, not a product ad — not about what Surface can do or how. That’s not necessarily a bad thing, though. The ad has a clear message: Surface is an iPad-size tablet with a magnetic keyboard cover and it’s fun. That’s a pretty good message. It’s about framing the product in people’s minds.
Microsoft Surface will start at $499 | The Loop
Surface with Windows RT | Microsoft Store Online
Pricing and Pre-Orders for Surface With Windows RT | Daring Fireball
Roughly in line with iPad (3) pricing: $499 for 32 GB, $599 for 32 GB and a Touch Cover, $699 for 64 GB including a Touch Cover. Maybe the only surprise is that the cover isn’t standard — I thought that was the Surface’s hook, its primary differentiator.
Microsoft’s New Commercial for the Surface| Shawn Blanc
If I didn’t know better, I’d say Microsoft’s Next Big Thing was a keyboard.
Inside Microsoft’s Surface RT Tablet | AnandTech
With Surface looming, Microsoft fails to explain Windows 8 vs. Windows RT to consumers | The Verge
Windows 8 Review – Walt Mossberg | AllThingsD
ハードウェアパートナーを切り捨てられるか
Why Microsoft Should Screw Its Hardware Partners | Wired.com
Mat Honan が Gizmodo 以外で書いている！
Microsoft’s biggest consumer success over the past decade has been Xbox. It needs to replicate that success, and the only way it can be assured of doing that, at least in the short term, is to screw its hardware partners.
スペックを比べる
Spec Comparison: New iPad v. Nexus 7 v. Kindle Fire v. Surface | The Mac Observer
突如発表されたマイクロソフト Surface
Surface by Microsoft | YouTube
Microsoft Surface tablet | kottke.org
No Price, No Date, No Apps, No Problem. No Wait — Problem | parislemon:
I’m just now catching up on the news about the new Microsoft Surface. Reactions seem mixed, tilting slightly positive or at least hopeful. People seem to want to believe Microsoft can pull this off and that’s understandable — competition is good, and right now, the iPad has no competition. My hunch is that whatever tablet Google announces shortly will be more of a Kindle Fire competitor than an iPad competitor. This Surface is a full-on iPad competitor.
On the surface — see what I did there? — the thing seems compelling. It’s a tablet that runs Windows, and Office, and has a keyboard. There’s no denying that the keyboard/cover hybrid is a smart thing to try.
Two years ago, I think this thing would have been pretty competitive. Today? Color me very skeptical.
Why Microsoft’s Surface Tablet Shames the PC Industry | Businessweek
Microsoft’s new tablet: the great copier surfaces again | Fox News
My First 23 Questions About Microsoft’s ‘Surface’ Windows 8 Tablet | TIME.com
Surface is going to require some explanation, and it’s probably going to be more impressive if you see it in person. Microsoft’s own chain of Apple Store-like retail establishments will be the only place you’ll be able to try it out; all of a sudden, the notion of Microsoft ramping up the quantity of stores to Apple-like numbers doesn’t sound quite so whacko.
With the Surface, Microsoft just started writing its next chapter | The Verge
Microsoft Surface Just Made the MacBook Air and the iPad Look Obsolete | Gizmodo
That weapon is Microsoft Surface. And it is beautiful. Beautiful and functional and simple and honest. Surface just bumped the MacBook Air and the iPad to the back seat…
Microsoft’s Not Competing With the iPad — Not Entirely | NYTimes.com
Microsoft’s answer to this question seems to be: “Of course you can!” The new Surface runs Windows — either a lightweight, tablet-friendly Windows RT version or the original gangster Windows 8. It has a keyboard. The Pro version has a stylus.
Surface: Between a Rock and a Hardware Place | Daring Fireball
[Video] Surface vs. iPad: Microsoft’s Getting Rusty At Stealing from Apple | ReadWriteWeb
Surface vs. iPad: Microsoft’s Getting Rusty Stealing from Apple | YouTube
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