Apple’s little advertising crisis

Apple’s little advertising crisis | Observatory

Apple thinks different for Christmas

Apple thinks different for Christmas | Observatory

アップルのクリスマスプレゼント「Misunderstood」 | maclalala2

Ken Segall on Apple’s ‘Misunderstood’ Ad | Daring Fireball

Apple thinks different for Christmas | ParisLemon

iPhone naming: when simple gets complicated

iPhone naming: when simple gets complicated | Observatory

I think it’s safe to say that if you’re looking for a new car, you’re looking for a 2013 model — not a 2012S. What’s important is that you get the latest and greatest.

次期 iPhone は「5S」ではなく「6」にすべきだ： Ken Segall | maclalala2

Ken Segall: Apple Screwed Up iPhone Names | Business Insider

Apple製品ネーミングの生みの親が語るiPhoneのネーミング | Apple Products Fan

iPhone naming: when simple gets complicated | ParisLemon

I agree. What constitutes an “S” update versus a numbered update increasingly seems a bit arbitrary. Yes, even if the device looks the same.

iPhone was almost called “Mobi” or “TriPod”

Apple considered calling iPhone the ‘Telepod’, ‘Mobi’, ‘iPad’, or ‘Tripod’, former Apple ad man reveals | 9to5Mac

At an event at the University of Arizona’s Department of Marketing, former Apple advertising lead Ken Segall has shared some additional details into the naming behind Apple’s massively popular smartphone. While Apple ended up calling its industry-changing smartphone the “iPhone,” Apple considered a few other names.

‘Telepod’, ‘Mobi’, ‘iPad’, and ‘Tripod’ | Daring Fireball

iPhone was almost called “Mobi” or “TriPod” | The Loop

iPhoneの製品名候補は『TelePod』や『Mobi』『iPad』、元マーケティング責任者が明かす | Engadget Japanese