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The Multitudes of Social

Posted in ソーシャルネットワーク by shiro on 2013年11月19日

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The Multitudes of Social | stratēchery by Ben Thompson

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Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out

Posted in ソーシャルネットワーク by shiro on 2013年2月4日

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Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out | Marketing Land

According to my count, Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.

This is a huge change from last year’s Super Bowl, when Twitter and Facebook both tied with only eight mentions out of a total of 59 counted national commercials.

Twitter Mentioned in 50 Percent of Super Bowl Commercials | Daring Fireball

Twitter’s rise as a mainstream mass market platform is rather staggering. It doesn’t get any more mass market than being mentioned in 50 percent of Super Bowl commercials. But why the drop for Facebook? My guess: marketers are no longer hedging their bets, and have decided that Twitter is the network they should put their weight behind.