Exclusive: Apple’s Tim Cook on NSA, What’s Next as Mac Turns 30

Posted in ひと, アップル, インタビュー, マック by shiro on 2014年1月27日

Apple executives on the Mac at 30: ‘The Mac keeps going forever.’

Posted in ひと, アップル, インタビュー, マック, メモラビリア by shiro on 2014年1月25日


Apple executives on the Mac at 30: ‘The Mac keeps going forever.’ | Macworld

“There is a super-important role [for the Mac] that will always be,” Schiller said. “We don’t see an end to that role. There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.”

Apple Executives on the Mac at 30: ‘The Mac Keeps Going Forever.’ | Daring Fireball

Apple execs on the Mac at 30 | The Loop

マックは永遠:Phil Schiller | maclalala2

Steve Jobs on the Mac’s 20th Anniversary

Posted in ひと, アップル, インタビュー, マック, メモラビリア by shiro on 2014年1月25日

Steve Jobs on the Mac’s 20th Anniversary | Macworld

Someday‘ | Daring Fireball

How Do You Make Money? How Do You Make Money? How Do You Make Money?

Posted in ひと, マイクロソフト by shiro on 2013年12月15日


For Steve Ballmer, a lasting touch on Microsoft | Fortune Tech

Mary Jo Foley:

When Microsoft co-founder and then-chief executive Bill Gates hired Ballmer from Procter & Gamble in 1980, it was to be “the business guy, whatever that meant,” Ballmer says. Since that day, his rallying cry has always been “How do you make money? How do you make money? How do you make money?” (Imagine him chanting this in the same way he hollered “Developers, developers, developers!” at a now-famous company summit in 2000. Now picture him doing so, calmly, as he kicks back in an upholstered chair in his office in Building 34 on the company’s Redmond campus.)

“How Do You Make Money? How Do You Make Money? How Do You Make Money?” | ParisLemon

Jonathan Ive and Marc Newson interview

Posted in ひと, インタビュー, デザイン by shiro on 2013年10月12日


Apple’s Jony Ive and Designer Marc Newson on Their Shared “Level of Perfection”: “It Is Actually Very Sick” | Vanity Fair

At Sotheby’s New York this November, the world will get a unique tutorial from two masters of design. Collaborating for the first time, Apple’s Jonathan Ive and his chum, the equally acclaimed Marc Newson, have selected or made more than 40 objects for an auction to benefit Bono’s Product (Red) anti-H.I.V. campaign. Meeting with Ive and Newson, Paul Goldberger explores the shared obsession and philosophy behind everything from iPhones to jumbo-jet interiors.

Jonathan Ive and Marc Newson interview | The Loop

(RED) Desk by Jony Ive & Marc Newson |

(RED) Desk by Jony Ive & Marc Newson | The Loop

The Steve Jobs Nobody Knew

Posted in ひと, インタビュー, メモラビリア by shiro on 2013年10月9日


The Steve Jobs Nobody Knew | Rolling Stone

Jeff Goodell:

As I listened to him, I once again thought of Orson Welles – a great genius who did his best work at 25 and ended up doing TV game shows and commercials for crappy wine. When I asked Jobs how he felt about the comparison, he had the wit to make light of it. “I’m very flattered by that, actually,” he said. “I wonder what game show I’m going to be on.”

The Steve Jobs Nobody Knew | ParisLemon

Finally: Bill Gates admits Control-Alt-Delete was a mistake

Posted in ひと, インタビュー by shiro on 2013年9月27日

Jony Ive: The man behind Apple’s magic curtain

Posted in ひと, アップル, インタビュー by shiro on 2013年9月20日


Jony Ive: The man behind Apple’s magic curtain | USA Today

Marco della Cava:

Federighi says iOS 7’s new look is inextricably linked with technological advances.

“This is the first post-Retina (Display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched),” he says. “Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that’s this precise, there’s nowhere to hide. So we wanted a clear typography.”

Jony Ive and Craig Federighi Interview With USA Today | John Gruber

Very interesting — sounds like Ive and Federighi get along very well. (Although I think that was exactly the point of Apple having paired them together for these interviews — emphasizing the harmony atop Apple’s executive ranks, in stark contrast to the situation just one year ago.) Much better piece than the Businessweek one today.

USA Today talks to Jony Ive and Craig Federighi | Jim Dalrymple

Jony & Craig | ParisLemon

Anyway, publication choices aside, the pieces are both fascinating. The Bloomberg Businessweek piece has a clear focus on Tim Cook, but strongly plays up the relationship between Jony Ive and Craig Federighi. They’re portrayed as sort of the buddy cops to Cook’s police chief.

It’s interesting that it’s only those three executives who were chosen for this PR push — no Phil Schiller, no Eddy Cue, etc — but you can probably write that off as Ive and Federighi being the key cogs for the new iPhones and iOS 7.

Cook, Ive, and Federighi on the New iPhone and Apple’s Once and Future Strategy

Posted in ひと, アップル, インタビュー by shiro on 2013年9月20日


Cook, Ive, and Federighi on the New iPhone and Apple’s Once and Future Strategy | Businessweek

Sam Grobart:

To Cook, the mobile industry doesn’t race to the bottom, it splits. One part does indeed go cheap, with commoditized products that compete on little more than price. “There’s always a large junk part of the market,” he says. “We’re not in the junk business.” The upper end of the industry justifies its higher prices with greater value. “There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers,” he says. “I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”

You could say that Apple’s approach in mobile ignores history, specifically the Mac/Windows wars of the 1990s, which Apple clearly lost.

Businessweek Scores Interviews With Cook, Ive, and Federighi | John Gruber

I know this is universally accepted as gospel in the business world, but how does this jibe with the fact that Apple has been the most profitable PC-maker in the world for the last decade? Not counting iPads or iPhones, just Macs, Apple makes more profit than any company producing Windows PCs — and yet we’re supposed to accept as fact that Apple “clearly lost” the Windows-vs.-Mac war? Methinks Grobart should have paid more attention to Cook regarding junk businesses.

Apple’s market share is bigger than BMW’s or… | ParisLemon

Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?
Tim Cook

If you run into people who still don’t get it, maybe this simple analogy will help.

The Mad magazine reference is great, but I wish… | ParisLemon

Apple CEO Tim Cook’s Complete Interview With Bloomberg Businessweek | Businessweek


Apple’s Jonathan Ive and Craig Federighi: The Complete Interview | Businessweek


Jonathan Ive and Craig Federighi: The Complete Businessweek Interview | Daring Fireball

Craig Federighi: Oftentimes, a product’s design requires manufacturing to solve unreasonable problems. That’s the same as engineering a user interface design. Both are about just solving these crazy problems. But you never get a sense from Tim or from Jeff [Jeff Williams, Apple’s current operations chief] that there’s a question about why are we solving this. Why aren’t we taking an easy way out and sidestepping this problem? It is, “No, this is the right design, and we’re going to do things that no one else in the world has ever tried to do in order to get it right.”

Tim Cook: I think if I bought [an Android tablet] and used it, and I thought that was a tablet experience, I’m not sure I would ever buy another tablet. The responsiveness isn’t there. The basic touch is really off. The app experience is a stretched-out smartphone kind of experience. It’s not an optimized experience. However, that said, I have always said that the tablet market was going to surpass the PC market. I was saying that well before it was viewed to be sane to say that. It’s clear that we’re 24 months away from that.

In full BW interview, Tim Cook talks about buying things with Fingerprints and Android duopoly | 9to5Mac

An Interview With Horace Dediu: On Blogging, Apple And What’s Next

Posted in ひと, インタビュー by shiro on 2013年9月17日


An Interview With Horace Dediu: On Blogging, Apple And What’s Next | Forbes

Eric Jackson:

My 4 “must reads” are: Horace Dediu, Benedict Evans, Steve Cheney, and Ben Thompson.

I reached out to them independently recently and asked them if they would answer some questions about how they came to start blogging and how they see the mobile internet space today. I’ll publish each of their answers separately in the future.

Q: Is Tim Cook the right CEO for the company at this time?

A: I hold the belief that he’s been CEO for much longer than it seems. Jobs was not a CEO in any traditional sense. He was head of product and culture and all-around micromanager. He left the operational side of the company to Cook who actually built it into a colossus. Think along the lines of the pairing of Howard Hughes and Frank William Gay. What people look for in Cook is the qualities that Jobs had but those qualities and duties are now dispersed among a large team. The question isn’t whether Cook can be the “Chief Magical Officer” but rather whether the functional team that’s around Cook can do the things Jobs used to do.

‘He’s Been CEO for Much Longer Than It Seems’ | John Gruber

Exactly. That’s not to say Steve Jobs was not in charge, nor that he is not sorely missed. But Tim Cook has been, effectively, running the company for a long time. There are certain decisions and moments requiring leadership where the burden falls on the CEO. But much of Jobs’s authority — product design, marketing, media negotiations — now falls on the shoulders of executives like Jony Ive, Phil Schiller, and Eddy Cue.

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