Apple TV – the next generation?

Posted in アップル, テレビ by shiro on 2014年3月21日

Mike Judge’s Silicon Valley Poster Pays Homage To Steve Jobs

Posted in シリコンバレー, テレビ by shiro on 2014年3月5日

“Game of Thrones” Review

Posted in テレビ, レビュー by shiro on 2013年1月31日


“Game of Thrones” Review : The New Yorker

In the première, a ten-year-old boy was shoved out of a tower window. The episode climaxed with what might be described as an Orientalist gang rape / wedding dance. I figured I might catch up later, if the buzz was good.

Game Of Thrones

Posted in テレビ by shiro on 2013年1月27日
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The enduring Apple TV Fantasy

Posted in アップル, テレビ by shiro on 2012年12月10日


The enduring Apple TV Fantasy | Monday Note

My belief is that Apple TV sales numbers will continue to increase as the device is slowly, patiently improved and the ecosystem is enhanced. In a not-too-distant future we’ll see explicit Apple TV apps, similar to those on iPhones and iPads.

And someday, Apple will reach a limited agreement with a carrier such as Comcast. The enhanced experience will create a wedge — and will spur competitors. As a result, TV will at last become “modern” — sitting down in front of your TV set will no longer send you time traveling to 1992.

The enduring Apple TV Fantasy | parislemon

That’s my guess how this plays out as well. First we’ll get a third-party app SDK for the existing Apple TVs, perhaps next year. That will set the stage for the next generation hardware, which may still be less of a TV and more of a powerful set-top box. Then comes a deal with someone like Comcast, which will Apple will try to use as leverage to get other cable companies in line with their undoubtedly strict terms. And then perhaps actual television hardware.

In other words, the iPhone strategy.

Tim Cook hints that Apple plans to redefine the television set

Posted in ひと, アップル, テレビ by shiro on 2012年12月7日


Tim Cook hints at Apple’s next big thing | The Loop

Tim Cook:

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

What Tim didn’t say is that Apple would be making their own television. His comments could be directed towards the content on the TV or how we interact with the device.

Tim Cook hints that Apple plans to redefine the television set | AppleInsider

Sorry, But Tim Cook Didn’t Just Announce An Apple TV Set | Forbes

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Vintage Sony 8-301W Portable Transistor TV

Posted in ソニー, テレビ, プロトタイプ by shiro on 2012年12月1日


Posted in アップル, ウワサ, テレビ by shiro on 2011年4月18日

The often-rumored Apple HDTV |

It causes practical problems, too: TVs usually require large warehouses and very large retail display areas, which Apple’s retail stores aren’t ideal for. And large TVs usually require in-home service, which Apple doesn’t offer for any other products.

They could get over those problems. They’re inconvenient and limiting, but not fatal.

A bigger problem is that Apple prefers to offer fully integrated products, but a modern TV is just one component in a mess of electronics and service providers, most of which suck.

Apple and the TV industry |

Perhaps Apple won’t enter the market due to its structure. But that didn’t stop them in mobile phones where the structure was similarly difficult. The mistake analysts made about the iPhone was to assume the current industry structure would be sustained after Apple’s entry. I’d be wary of making the same assumption about the TV industry.

On Apple’s Must-See TV | ParisLemon

Marco Arment on Apple and the HDTV Market | Daring Fireball

I used to think Apple might get into this market — selling big high-quality TVs with built-in Apple TV functionality — based on the following logic: “Why settle for selling a $299 box instead of a $2000 TV set?” Now, of course, Apple TV is a $99 box. I agree with Marco — I don’t think Apple is going to get into the TV set business. “There’s money to be made” just isn’t reason enough.

The fundamental question Apple always wants an answer for before entering a new market is “Why would someone buy this instead of what’s already out there?” I don’t think there’s a good answer for that if an Apple-branded HDTV is just a big screen with built-in Apple TV functionality.

Apple TV Set | lonelysandwich

No, what you’ve had in your living room all your life—that’s just a TV set. A dumb hunk of plastic and glass, a front-end for your rat’s nest of cables, waiting to be changed to channel 3 and left there to rot. This new thing from Apple? That’s a TV.

アップルはテレビ事業に乗り出すだろうか | maclalala2

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グーグルの DNS サーバを使うとダウンロードが遅くなる

Posted in テレビ by shiro on 2010年12月30日


Google DNS

iTunes slowdowns with Google DNS | joe maller

Last night we tried to rent an iTunes movie on our newish Apple TV. Instead of starting right away, the Apple TV said it would be 2+ hours before we could start watching. I’ve got a healthy 15-20Mb/s connection and a clean wire to the Apple TV, so this shouldn’t be happening.

A little bit of research turned up a surprising fix: Don’t use Google DNS.

iTunes Store Slowdowns With Google DNS | Daring Fireball

I had the same thing happen last week. Horrendously slow downloads on my Apple TV, despite a fine network connection. Switching from Google DNS to my default DNS servers (Comcast) fixed it.

iOS ベースの Apple TV なんてうまくいくわけないよ

Posted in アップル, テレビ, UI by shiro on 2010年8月29日


iOS on an Apple TV? A VERY Bad Idea | AppleMatters

Now, slam iOS on an Apple TV. How do you use any of the apps? How do you fire up, say, the Weather app? In iOS you touch it. Chances are your TV doesn’t have a touch sensitive screen. So you can’t launch the app by touching it. The obvious solution is to add a cursor to the Apple TV remote right? Well, maybe not. When you touch something in iOS it launches, just a pointer won’t do that because if it did you’d launch every app you accidentally hovered over. Well, you could add a button, just one, so that the app wouldn’t launch until you actually clicked the button. Congrats you’ve just invented the mouse.

It actually is a bit more problematic than all that. Designing for touch instead of mouse click goes a lot deeper than replacing your finger with a cursor. Let’s use Flight Control (a popular game for iOS) as an example. The idea behind Flight Control is that you direct various aircraft to land at specific spots using your finger. It works great on an iOS device where you can use your fingers, but it would be horrible trying to direct the planes with a mouse from across the room. You may argue that the Wii does exactly that and you’ll be correct, but the telling difference is that the Wii games were designed with the Wii-mote in mind. In short, expecting Apple to come up with some kludge to make a remote act like your finger on your non-touch screen TV is too much to ask.

At the event expect to see an updated iPod touch but don’t count on much with the Apple TV. If an iOS Apple TV does show up, sell your Apple shares because despite iOS, Apple will have lost its touch.

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