How Do You Make Money? How Do You Make Money? How Do You Make Money?
For Steve Ballmer, a lasting touch on Microsoft | Fortune Tech
Mary Jo Foley:
When Microsoft co-founder and then-chief executive Bill Gates hired Ballmer from Procter & Gamble in 1980, it was to be “the business guy, whatever that meant,” Ballmer says. Since that day, his rallying cry has always been “How do you make money? How do you make money? How do you make money?” (Imagine him chanting this in the same way he hollered “Developers, developers, developers!” at a now-famous company summit in 2000. Now picture him doing so, calmly, as he kicks back in an upholstered chair in his office in Building 34 on the company’s Redmond campus.)