★AT&T chief: We can’t keep doing big subsidies on phones

Posted in キャリア by shiro on 2013年12月11日


AT&T chief: We can’t keep doing big subsidies on phones | CNET News


“When you’re growing the business initially, you have to do aggressive device subsidies to get people on the network,” he said. “But as you approach 90 percent penetration, you move into maintenance mode. That means more device upgrades. And the model has to change. You can’t afford to subsidize devices like that.”

AT&T CEO calls for end to subsidized smartphone model | The Loop

販売助成金ではもうやっていけない | maclalala2


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