Inside an Apple Store: product launch
Retail Therapy: Inside the Apple Store: Product Launch. | McSweeney’s Internet Tendency
Religious fervor is on my mind as I walk in the bright morning sunlight from the parking lot to my Apple Store. I pass the line of people waiting for the new iPhone, and most have been camping on that filthy walkway all week. Don’t they have jobs? Or classes? Or significant others? These hardcores wouldn’t deign to pick one up next week. They need it today. They’re in it to win it.
Inside an Apple Store: product launch | Shawn King