Apple and China

Posted in アップル, 中国 by shiro on 2013年10月16日


Apple and China | Daring Fireball

Apple’s hirings of Burberry CEO Angela Ahrendts (to head Apple’s online and retail stores) and former Yves Saint Laurent CEO Paul Deneve (“special projects”) fit right into this dynamic. Apple’s path to success in China (and much of the rest of the world) is not to lower itself and compete purely on price against low-cost commodity Android devices. It is the opposite: to further separate its products, in terms of branding and quality, from its competition. The sweet spot for Apple in China is the same as it is in the U.S. and elsewhere: attainable, affordable, casual luxury.

アップルと中国 | maclalala2

Apple and China | ParisLemon

The most simple observation that as usual, most everyone overlooked.

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  1. アップルと中国 | maclalala2 said, on 2013年10月18日 at 12:49 PM

    […] アップルは中国市場をどう捉えるか・・・John Gruber が簡潔にまとめている。 […]