Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores
Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores | Apple – Press Info
Apple today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.
Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world.
Tim Cook’s company-wide memo announcing her hire:
She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We’ve gotten to know each other over the past several months and I’ve left each conversation even more impressed.
She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy.
Angela Ahrendts, CEO of Burberry, is an inspired choice by Apple CEO Tim Cook to run its retail and online businesses. She could become the change that changes Apple and be a future CEO candidate. Or fail spectacularly. Either way it will be fun to watch.
Angela Ahrendts at TEDx Hollywood: The Power of Human Energy | Daring Fireball
Apple’s new SVP of retail and online stores, speaking at TEDx Hollywood in March this year. A bit touchy-feely for my taste, but interesting. As she says up front, what she’s talking about is difficult to articulate. Rare to get insight like this into the mindset of an Apple executive.
バーバリーから引き抜いた理由 | maclalala2
Apple Appoints New Retail/On-Line Chief | ifo Apple Store