Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores

Posted in ひと, アップル, リーテイル by shiro on 2013年10月16日


Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores | Apple – Press Info


Apple today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world.

Tim Cook talks hiring of Angela Ahrendts as Retail chief, says she is ‘best person in the world for this role’ | 9to5Mac

Tim Cook’s company-wide memo announcing her hire:

She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We’ve gotten to know each other over the past several months and I’ve left each conversation even more impressed.

She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy.

At the intersection of fashion and technology, is retail chief Angela Ahrendts Apple’s next CEO? | GigaOM

Angela Ahrendts, CEO of Burberry, is an inspired choice by Apple CEO Tim Cook to run its retail and online businesses. She could become the change that changes Apple and be a future CEO candidate. Or fail spectacularly. Either way it will be fun to watch.

Apple hired someone who probably knows more about its consumers than it does | Quartz

Burberry CEO Angela Ahrendts to Join Apple as Senior Vice President of Retail and Online Stores | Daring Fireball

Apple hires Burberry CEO as Senior VP of Retail and Online Stores | The Loop

The Power of Human Energy: Angela Ahrendts at TEDxHollywood | YouTube


Angela Ahrendts at TEDx Hollywood: The Power of Human Energy | Daring Fireball

Apple’s new SVP of retail and online stores, speaking at TEDx Hollywood in March this year. A bit touchy-feely for my taste, but interesting. As she says up front, what she’s talking about is difficult to articulate. Rare to get insight like this into the mindset of an Apple executive.

Apple just poached Burberry’s expertise in China | Quartz


バーバリーから引き抜いた理由 | maclalala2

Apple Appoints New Retail/On-Line Chief | ifo Apple Store


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  1. アップルと中国 | maclalala2 said, on 2013年10月18日 at 12:49 PM

    […] アップルはバーバリーの CEO Angela Ahrendts[アップルのオンラインおよびリーティルを担当]やイヴ・サンローランの CEO Paul Deneve[「特別プロジェクト」担当]を採用したが、それはこの動きと一致する。アップルの中国(およびその他の世界)における成功は、低価格商品のアンドロイドのレベルまで価格を引き下げ、価格のみで競合することにあるのではない。まったくその逆で、ブランドや品質という意味において自社製品を競合他社と差別化することにあるのだ。アップルが中国で狙うべきは米国や他の国の場合と変わらない — 手の届く、手ごろで、カジュアルな高級品だ。 […]

  2. […] バーバリーの CEO をアップルが引き抜いたことが大きな話題になっている。 […]