Underscore Price Dynamics

Posted in App Store, アップル, アプリ, iOS by shiro on 2013年9月30日


Underscore Price Dynamics |

This is the real reason why Apple doesn’t care about upgrade pricing: there’s no demand from customers. The market has shown that free apps will be downloaded at least an order of magnitude more than paid-up-front apps, and smart use of in-app purchase in a free app is likely to make more money. Over time, this trend has only become stronger and more clear.

Paid-up-front iOS apps had a great run, but it’s over. Time to make other plans.

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