The Myth of Steve Jobs’ Constant Breakthroughs
The golden age of Apple that Cannold pines for never existed. Steve Jobs didn’t change the world every two years like clockwork, and he was incrementalism’s grand master.
Back to incrementalism. I don’t understand why Cannold — and plenty of others — think that it’s at odds with Steve Jobs’ legacy. For every great leap forward Apple ever made, it accomplished at least as much through small steps that made its products easier, faster, thinner, lighter, more polished and/or more useful. Apple’s most important products may have been the game-changers, but its best products, always, have been those that benefited from smart, evolutionary improvements. And as far as I remember, Jobs never seemed guilty about the profits they brought.
The Myth of Steve Jobs’s Constant Breakthroughs | John Gruber
The Myth of Steve Jobs’ Constant Breakthroughs | MG Siegler