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Cook, Ive, and Federighi on the New iPhone and Apple’s Once and Future Strategy

Posted in ひと, アップル, インタビュー by shiro on 2013年9月20日

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Cook, Ive, and Federighi on the New iPhone and Apple’s Once and Future Strategy | Businessweek

Sam Grobart:

To Cook, the mobile industry doesn’t race to the bottom, it splits. One part does indeed go cheap, with commoditized products that compete on little more than price. “There’s always a large junk part of the market,” he says. “We’re not in the junk business.” The upper end of the industry justifies its higher prices with greater value. “There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers,” he says. “I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”

You could say that Apple’s approach in mobile ignores history, specifically the Mac/Windows wars of the 1990s, which Apple clearly lost.

Businessweek Scores Interviews With Cook, Ive, and Federighi | John Gruber

I know this is universally accepted as gospel in the business world, but how does this jibe with the fact that Apple has been the most profitable PC-maker in the world for the last decade? Not counting iPads or iPhones, just Macs, Apple makes more profit than any company producing Windows PCs — and yet we’re supposed to accept as fact that Apple “clearly lost” the Windows-vs.-Mac war? Methinks Grobart should have paid more attention to Cook regarding junk businesses.

Apple’s market share is bigger than BMW’s or… | ParisLemon

Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?
Tim Cook

If you run into people who still don’t get it, maybe this simple analogy will help.

The Mad magazine reference is great, but I wish… | ParisLemon

Apple CEO Tim Cook’s Complete Interview With Bloomberg Businessweek | Businessweek

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Apple’s Jonathan Ive and Craig Federighi: The Complete Interview | Businessweek

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Jonathan Ive and Craig Federighi: The Complete Businessweek Interview | Daring Fireball

Craig Federighi: Oftentimes, a product’s design requires manufacturing to solve unreasonable problems. That’s the same as engineering a user interface design. Both are about just solving these crazy problems. But you never get a sense from Tim or from Jeff [Jeff Williams, Apple’s current operations chief] that there’s a question about why are we solving this. Why aren’t we taking an easy way out and sidestepping this problem? It is, “No, this is the right design, and we’re going to do things that no one else in the world has ever tried to do in order to get it right.”

Tim Cook: I think if I bought [an Android tablet] and used it, and I thought that was a tablet experience, I’m not sure I would ever buy another tablet. The responsiveness isn’t there. The basic touch is really off. The app experience is a stretched-out smartphone kind of experience. It’s not an optimized experience. However, that said, I have always said that the tablet market was going to surpass the PC market. I was saying that well before it was viewed to be sane to say that. It’s clear that we’re 24 months away from that.

In full BW interview, Tim Cook talks about buying things with Fingerprints and Android duopoly | 9to5Mac