Yesterday’s iPhones | Marco.org
It’s hard for Apple to surprise us with iPhones anymore. The supply chain has grown so large that parts start to leak months in advance, and by the time Apple holds an event to reveal them, we’ve already seen fully-assembled models on rumor sites.
Before yesterday’s event, we thought we had the 5C all figured out: a brightly colored, plastic, cheap iPhone 5 revision to push for marketshare in lower-priced markets. And while we were correct on the hardware (which wasn’t hard), we were all proven wrong on the purpose of this device.
The biggest surprise at yesterday’s iPhone event was how unsurprising it was, even relative to my own low surprise-expectations having seen the leaked parts.
サプライズの要素がなくなった：Marco Arment | maclalala2