In India, Apple is actually willing to play the “cheap” card to sell iPhones

In India, Apple is actually willing to play the “cheap” card to sell iPhones | Quartz

The key to understanding Apple’s pricing strategy in India is the rupee, which has declined sharply this year. Most multinational corporations have responded by raising prices on everything from TVs to laptops. Smartphones, too: Market leader Samsung hiked prices by 5% last month.

If Apple demonstrates the same pragmatic approach with the iPhone 5C, it could challenge Samsung’s dominance in the high end of India’s smartphone market. At current exchange rates, the iPhone 5C could be priced around 35,000 rupees ($553), according to consultancy IDC, which would be 16% cheaper than Samsung’s premium offering, the Galaxy S4.