★Thoughts and Observations on Today’s iPhone 5C and 5S Introduction
Thoughts and Observations on Today’s iPhone 5C and 5S Introduction | Daring Fireball
It’s just that instead of putting the year-old iPhone 5 in slot #2, they’ve created the 5C to debut in that slot. The 5C is, effectively, an iPhone 5. Same A6, same camera, same just about everything — except for the most obvious difference, its array of colorful plastic shells. This is not an iPod Touch with a cellular antenna (the iPod Touch, which was not updated today, still has an A5 chip and roughly 4S specs). The prices of the iPhone tiers remain the same as last year. What changes with the 5C is that the middle tier is suddenly more appealing, and has a brand of its own that Apple can promote apart from the flagship 5S.
In marketing, what looks new is new.
iPhone 5C の位置付けをどう考えるか：John Gruber | maclalala2
The iPhone 5c/5s crossover point | Jim Dalrymple