Samsung May Have Passed Apple in U.S. — for Now

Posted in アップル, サムスン, マーケットシェア by shiro on 2013年6月6日


Samsung May Have Passed Apple in U.S. — for Now |

“We believe Samsung on the strength of strong Galaxy S4, S III, and Note II sales surpassed Apple to gain top share of the U.S. smartphone market for the first time since the iPhone 5 launch,” said Michael Walkley, the Canaccord Genuity analyst who conducted the survey.

That may look like a milestone, but the report should be taken with a grain of salt. The survey doesn’t include Apple’s retail stores, where many iPhones are sold.

‘A Grain of Salt’ | Daring Fireball

Who shops at Apple Stores? No one, right?

comScore Reports April 2013 U.S. Smartphone Subscriber Market Share | comScore, Inc

138.5 million people in the U.S. owned smartphones (58 percent mobile market penetration) during the three months ending in April, up 7 percent since January. Apple ranked as the top OEM with 39.2 percent of U.S. smartphone subscribers (up 1.4 percentage points from January). Samsung ranked second with 22 percent market share (up 0.6 percentage points), followed by HTC with 8.9 percent, Motorola with 8.3 percent and LG with 6.7 percent.

ComScore U.S. Smartphone Numbers | Daring Fireball

Measuring US Mobile Platform Shares: Kantar vs. comScore | asymco

– Methodologies used. comScore data excludes ages below 13 and non-personal devices (business expensed phones.)
– Replacement sales are invisible in comScore data since the user base does not change when phones are replaced (and old ones are discarded.)
– Missing data from Kantar. Given their survey methods it’s possible that their panels miss some market segments.