Sony’s Bread and Butter? It’s Not Electronics

Posted in ソニー by shiro on 2013年5月29日


Sony’s Bread and Butter? It’s Not Electronics |

Although Sony sells hundreds of products as varied as batteries and head-mounted 3-D displays, it so happens that Sony’s most successful business is selling insurance. While it doesn’t run this business in the United States or Europe, Sony makes a lot of money writing life, auto and medical policies in Japan.

Sony’s moneymaker: Selling insurance | The Loop

I’m happy that Sony is making money in one portion of its business, but I find it really sad that the maker of the iconic Walkman is selling insurance.