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The Steve Jobs emails that show how to win a hard-nosed negotiation

Posted in ひと, アップル, 電子出版 by shiro on 2013年5月23日

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The Steve Jobs emails that show how to win a hard-nosed negotiation | Quartz

The emails have mostly been viewed in the context of the lawsuit, but they also provide an extraordinary view of high-stakes negotiation between the leaders of two powerful firms, Apple and News Corp. They start far apart, but over the course of five days, Apple’s then-CEO Steve Jobs successfully pulls the son of News Corp. CEO Rupert Murdoch over to his side.

Steve Jobs/James Murdoch E-Book Negotiations | Daring Fireball

Steve Jobs E-Book Email to James Murdoch | AllThingsD

Now, this is but one piece of evidence in a much larger case. And the DOJ does claim to have other evidence that reflects poorly on Apple, specifically testimony that suggests it used its prowess in the apps market to push reticent partners into signing its e-books deal. But in this particular case, it does seem to have cherry-picked a quote for maximum effect.

Steve Jobs E-Book Email to James Murdoch | Daring Fireball

電子書籍の価格を巡ってのジョブズと出版社が行ったギリギリの交渉の裏側 | GoGo! Machead!