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Jony Ive is not a Graphic Designer

Posted in ひと, デザイン by shiro on 2013年5月9日

stratēchery

Jony Ive is not a Graphic Designer | stratēchery

You know we all can look at the same object, but we will all perceive it in a very unique way. It means something different to each of us. Part of the job of a designer is to try to understand what happens between physically seeing something and interpreting it.

Jony Ive on Designing for Emotion | Daring Fireball