Jony Ive is not a Graphic Designer
Jony Ive is not a Graphic Designer | stratēchery
You know we all can look at the same object, but we will all perceive it in a very unique way. It means something different to each of us. Part of the job of a designer is to try to understand what happens between physically seeing something and interpreting it.
Jony Ive on Designing for Emotion | Daring Fireball