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How the iPhone conquered Japan

Posted in アップル, 日本 by shiro on 2013年5月7日

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How the iPhone conquered Japan | Fortune Tech

What happened? Japanese mobile phone guru Nobuyuki Hayashi believes there are three main reasons Japan has fallen out of love with its own handset makers. First, he says, you have to understand what a colossal and unexpected hit the iPhone was with Japanese women. “The iPhone has been very strong among women from very early on. The original round plastic iPhone 3G series soon become a fashion item for Japanese women who also enjoyed the huge variation of cases and ease of decoration. Then there is the brand loyalty of Japanese women.”

iPhoneは,どのように日本で普及したか-海外から見た日本市場 | Cartan’s Blog