The job the iPhone is hired to do, part II

Posted in アップル, iPhone by shiro on 2013年4月23日


The job the iPhone is hired to do, part II | asymco

It’s something of a cliché to say that audiences vary in terms of quality, but that does not make it less true. Indeed, network operators depend on it being true. And so does Apple.

The job the iPhone is hired to do | asymco

The clue comes from the fact that the consumer is not the only buyer. It’s operators who buy and re-price the product. They are hiring the product to sell broadband and the newest variant is still the best hire to do that job. This observation is crucial to understanding the growth dynamics of the iPhone and consequently, of Apple itself.

Apps, People, & Jobs to Be Done | stratēchery

キャリアがアンドロイドより iPhone を売りたいワケ | maclalala2


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