タブレットなんて欲しくない、欲しいのは iPad だ

Consumers Don’t Want Tablets, They Want iPads | AllThingsD

Said Bernstein, “Fifty percent of respondents preferred Apple over all other brands. There is a remarkable degree of unanimity in consumer’s preferences for the iPad over competing products. … In the US, we find that Apple has more than double the brand appeal of BlackBerry, HTC, Motorola, Nokia and Samsung combined. These manufacturers have a very high level of brand equity and visibility in adjacent categories. It is striking that they hold so little appeal for consumers in tablets.”

John Paczkowski: ‘Consumers Don’t Want Tablets, They Want iPads’ | Daring Fireball

Or as Marco Arment put it back in December: “There really isn’t much of a ‘tablet’ market.”

There really isn’t much of a “tablet” market | Marco.org