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アップルとテレビ業界

Posted in アップル, ウワサ, テレビ by shiro on 2011年4月18日

The often-rumored Apple HDTV | Marco.org

It causes practical problems, too: TVs usually require large warehouses and very large retail display areas, which Apple’s retail stores aren’t ideal for. And large TVs usually require in-home service, which Apple doesn’t offer for any other products.

They could get over those problems. They’re inconvenient and limiting, but not fatal.

A bigger problem is that Apple prefers to offer fully integrated products, but a modern TV is just one component in a mess of electronics and service providers, most of which suck.

Apple and the TV industry | cdixon.org

Perhaps Apple won’t enter the market due to its structure. But that didn’t stop them in mobile phones where the structure was similarly difficult. The mistake analysts made about the iPhone was to assume the current industry structure would be sustained after Apple’s entry. I’d be wary of making the same assumption about the TV industry.

On Apple’s Must-See TV | ParisLemon

Marco Arment on Apple and the HDTV Market | Daring Fireball

I used to think Apple might get into this market — selling big high-quality TVs with built-in Apple TV functionality — based on the following logic: “Why settle for selling a $299 box instead of a $2000 TV set?” Now, of course, Apple TV is a $99 box. I agree with Marco — I don’t think Apple is going to get into the TV set business. “There’s money to be made” just isn’t reason enough.

The fundamental question Apple always wants an answer for before entering a new market is “Why would someone buy this instead of what’s already out there?” I don’t think there’s a good answer for that if an Apple-branded HDTV is just a big screen with built-in Apple TV functionality.

Apple TV Set | lonelysandwich

No, what you’ve had in your living room all your life—that’s just a TV set. A dumb hunk of plastic and glass, a front-end for your rat’s nest of cables, waiting to be changed to channel 3 and left there to rot. This new thing from Apple? That’s a TV.

アップルはテレビ事業に乗り出すだろうか | maclalala2

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