アップル成功の秘密はジョブズがノーを 1000 回でもいえること

［Steve jobs ］

Apple’s Jobs: 1,000 No’s on Way to Triumph | TheStreet

What is the top innovation secret of Steve Jobs?

Gallo: Steve jobs once said the secret to innovation is saying no to one thousand things, which means he focuses just on those products that mean something to his customers and to his clients. That also means eliminating the clutter. That’s why iPods, iPhones and iPads are so easy to use. Because instead of adding more features, which is what the vast majority of companies are doing, they actually eliminate features to make it easier to use.